29 November 17
Posted at 8:47
FIREFLIES TOUR 2017 - 'For Those Who Suffer We Ride’
It's been an exciting year for me in photography and I've been very fortunate to have photographed many bands and artists performing live in and around London. I got to shoot many festivals including Glastonbury and document the streets of LA but it was spending time with a group of cyclists who participated in this years FireFlies TOUR that will be my photography highlight of 2017.
From day one I knew I was surrounded by very special people.
The team spent 8 days cycling from GENEVA To CANNES ->> 1,000km & 28,512m climbing across "Les Grandes ALPES" in aid of BLOODWISE Charity - Beating Blood Cancers. Inspired by the Courage it takes to fight Cancer, the riders tackle the most gruelling climbs of Le TOUR de FRANCE. Dedicated to raising Awareness & Funds in the Advertising, Film & Media world, the Tour arrives mid week of Cannes Lions International AD Festival.
Since 2001 The FireFlies have Fundraised to support clinical and scientific Research into the Causes & Treatment of Leukaemia and other Blood Cancers at The HAMMERSMITH HOSPITAL in London.
Their Motto is: "FOR THOSE WHO SUFFER WE RIDE".
Instagram @The_FireFlies_Tour and @RobinLDN